LAUNCHED: a step by step formula to sell out your offers

It's 4.40am and you've just got in from a birth. 🥹

She roared her baby out on her bathroom floor while her partner looked on like they were witnessing a miracle.

You drove home watching the world wake up oblivious to what you just witnessed thinking: this is why I do this.

Kettle's on. You're stood there and your brain goes: shit! I need to post something.

Not about the birth obvs.

Because your program opens in 9 days and your 'launch plan' is a note on your phone that says 'CONTENT IDEAS' with 2 bullet points on it.

So you'll talk about it. You'll share about it. You'll hope.

Then when 4 people like it and nobody buys you'll decide your audience is too small or the timing's wrong and you'll go and be brilliant at the 'actual' work instead, because at least that bit you KNOW you're good at.

You're not bad at selling. It’s just that posting is not launching.

Launching is an actual thing. With phases. And an order. And a reason behind every single step.

STOP WINGING IT. Yes I'm shouting! You'd shout too if you could see what I can see.

I spent 15 years doing the work you do.

Nights on call. Hands in the pool. Squeezing hips. Absolutely in my element.

That's the bit you'd do forever isn't it.

Tuesday nights teaching her partner where to put his hands.

Her sofa 6 days postpartum, holding the baby so she can eat with 2 hands and say the thing she hasn't said to anyone.

Before, during, after...it's all the bit you were built for.

The other bits... that's the stuff that eats brilliant birth workers alive.

I built birth businesses from scratch in 4 countries between 2010 and 2021.

Then I started the coaching business in 2021 and declared consistent 3K months by the January in a Lidl car park!

No plan, no email list, no clue... just the very specific knowledge that I am shit hot at building businesses.

Just 4 years on from that car park I'd crossed half a million in revenue.

I ran a £55K launch while driving from Paris to Yorkshire to look after my mum who was recovering from cancer surgery.

I've launched from a sun lounger with my phone on airplane mode.

My launches work because I stopped making it up as I went along and started running a formula.

That's what I'm teaching you.

You think if the work is good enough the clients will come.

You've been taught that being visible IS marketing. So you post. You share the testimonial. You do the story poll. You put 'DM me for details' at the bottom and then feel a bit icky about it so you don't mention it again.

Meanwhile you've accepted that this is just how it goes. Some things work some don't it's a bit of a lottery isn't it.

No. It absolutely is not.

You're winging it. Doomscrolling at 11pm wondering whether to extend the earlybird.

You're running launches with no formula on top of being on call, on top of family shit, on top of being the one everybody rings.

Picture this:

You're at the park with a cold coffee watching your youngest launch himself down the slide head first for the 75th time.

Your phone buzzes. Another one in.

You don't check the numbers in a panic because you already know where you are.

You know it's day 4 of the presale. You know exactly what's going out tomorrow and why. Thankfully you knew all that before that sickness bug went round too.

You put your phone back in your pocket and watch your kid go down the slide again.

You used to announce it on a Monday with a graphic you made at 10.47pm the night before. Mention it twice more that week one of those times in a story that disappears while you're at a birth and by Friday you're writing 'only 2 spaces left!' when actually there are 8.

Now you know what a launch actually IS. The phases and what job each one does. Which assets you need why and when they go out. Why people buy and how to write for that instead of hoping your passion carries it.

Your offer is not the problem. You've got no formula and a formula is a learnable repeatable boring-in-the-best-way thing.

This is for you if:

You've got an offer you absolutely believe in.

You've launched and got scattered results you couldn't explain or you've never properly launched at all and have just been... talking about it.

You've got a membership, program or course in you that you keep putting off because you don't trust yourself to fill it.

You want a system you can run again in June and again in November without starting from scratch every time.

You're serious AF in it for the long haul and you've decided you're done fucking around.

You've been taking launch advice from business coaches who have never met your client. They know marketing. They don't know HER.

I do. I did this work for over a decade until I retired from births.

Your ideal client was my ideal client.

I filled my diary with her and I've been showing my clients how to do the same since 2016.

LAUNCHED is built for how your life actually runs. On call. Kids. Clients. A phone you'd like to put down occasionally.

What's included:

Multiple live training modules taking you from 'I've got an offer' to 'it's sold out'

Every session recorded with lifetime access because you're on call and we both know it

The full launch map: the phases what happens in each what you do and when

The asset list with the reasoning: what to make why it exists what it's doing for your buyer

Buyer psychology for birth work applied to the way your people actually decide

A repeatable formula you run again for the next offer and the one after that

The investment

Full price is £333 and it's worth every penny and more.

🚨Right now it's £222 but only until Monday 19th October!

You already know how to do the work. You're brilliant at the thing that actually changes the world the thing that changes a woman's DNA and plugs her into her power.

You know how to do that for her.

And you know better than anyone what happens when someone doesn't prepare.

You've seen it. The one who rocks up thinking she'll wing it and gets swept along by whatever was happening to her.

You bang the drum about this!

You KNOW preparation stacks the odds in her favour.

Then you walk into your own launch....winging it!

ONCE MORE FOR THE ONES AT THE BACK: the power you keep plugging other women into is available to you.

Every space you don't fill is a woman who didn't get you.

Prepare for this the way you'd have her prepare and it goes the way you want it to go.

Run it for this offer then the membership you keep talking about then whatever you dream up next!

SCROLL UP AND LET'S FUCKING DO THIS!